Most clients within the printing and packaging industry have heard of the foil blocking process and the benefits it can bring. We’ve broken hot foiling advantages down into 7 areas to help you understand, in more detail, how foil can be of benefit to you.
Hot Foiling Advantages
Foil is a bright metallic reflective finish bringing print to life.
Many designers have heard of foil blocking but the potential is often unrecognised due to unfamiliarity.
At Blockfoil we strive to open people’s eyes to the huge range of different possibilities available using foil.
Foil enhances a printed product lifting the appearance to a new level.
A common misconception with foil blocking is that the costs are prohibitive. This couldn’t be further from the truth.
Working with our team of experts it is normally possible to find a solution to suit any budget.
Foil is the best way to separate your product from the crowd.
In today’s crowded marketplace the importance of creating a memorable image is paramount.
A potential customer’s first impression is of extreme importance and a carefully designed print using vibrant foil colours will grab the customer’s attention.
Foil establishes premium brand positioning and enables premium pricing.
The strategic decision to add foil to your product is an important one.
A rich, metallic finish gives a perceived added value to the product which is proven to arouse the interest of a potential customer.
Foil offers brand protection.
Buying a particular product has a lot to do with the confidence in the brand.
The addition of foil blocking assures the customer of its quality and authenticity.
Foil sells more
When used effectively foil increases visibility in the retail environment. Not only will the product leap out at you from a visual perspective it stimulates the urge to ‘touch and feel’ the product.
Encouraging the customer to ‘engage’ with your product is an essential part of ‘making the sale’.
Foil blocking is not a dark art
The experts at Blockfoil will not only guide you in how best to use foil but will give you an overview of the blocking process, if requested, to enable you to speak with confidence to your clients about the process in future.